Printing, can communicate several messages, spoken and unspoken.
It can say, "we are on a real tight budget" or "in all we do, you will receive our very best." Remember the old adage, you only get one chance to make a first impression? This could not be more true when someone receives a communication from you and it is wrong.
Misspelled words, grammatical errors, dry humor that only a few would understand, cheap paper, ink that comes off on the readers hand, wordiness, and even production mistakes can kill any well thought, well planned attempt to reach the right audience.
The very soul and essence of
a project, product, or company can be spoken when you receive a
well constructed document. It should say, "you want to know more
about me" and "I am the only one you want. Nothing else compares
to me. I am the product of a great company."
From your business cards, letterhead, brochures, labels, spec sheets, catalogs, packaging, newspaper, magazine ads, to your direct mail pieces, it must all reinforce your identity and branding efforts, or it is not worth the paper it is printed on.
Some basic (101) things to consider: